Sky News is a major UK news network with a popular website. When reading this article, there was a highly targeted advert, prominently displayed at the top, exploiting the Sky News brand colours and news context. You’re reading a news article so here’s a helpful link to the next article, ostensibly. It is not a link to another Sky News article, it takes you to a malicious site supposedly with news, via an ad network.
There is also concern with the network serving the ad. The domain
"2mdn·net" is DoubleClick by Google. Google should not be running these ads, especially on this website.
Trust in news and news organisations is not universal and is under threat. Exploits like these do nothing to improve matters. We need better defences.